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Day 353: Entrepreneurial Literacy for Everyone

  • Writer: Brenna Westerhoff
    Brenna Westerhoff
  • Dec 15, 2025
  • 2 min read

"I want to be a teacher like you when I grow up," Aisha said.


"That's wonderful," I replied. "But you know what? By the time you grow up, you might be teaching in ways I can't imagine. Or creating a type of school that doesn't exist yet. Or solving education problems no one's identified."


She looked confused. "But... I'll just apply for a teaching job, right?"


That's when I realized: we're preparing kids for a job market that won't exist. They need entrepreneurial literacy—not to become entrepreneurs necessarily, but to think like them. To see opportunities, solve problems, create value, adapt quickly, build networks, and most importantly, create their own paths.


Entrepreneurial literacy isn't about starting businesses. It's about mindset. Seeing problems as opportunities. Understanding value creation. Knowing how to validate ideas. Building networks. Iterating based on feedback. These aren't just business skills—they're survival skills for the future economy.


We started with problem identification. Entrepreneurs don't wait for assignments—they find problems to solve. So kids became problem hunters. What annoys you? What's inefficient? What's missing? Tommy identified seventeen problems with how lunch works. Sarah found problems with how we store art supplies. These aren't business ideas—they're entrepreneurial thinking.


The value creation lesson changed everything. Value isn't just money. It's anything that makes someone's life better, easier, more enjoyable. Jennifer created a color-coding system for our classroom library. No money exchanged, but massive value created. That's entrepreneurial.


The validation process became habit. Have an idea? Don't just implement—validate. Ask potential users: Would this help? What would make it better? Kids learned most first ideas are wrong, but that's okay. Failure is data.


Marcus had an idea for peer tutoring in math. Instead of just starting, he surveyed classmates. Discovery: kids didn't want tutoring (embarrassing) but did want study groups (social). Same problem, different solution. That's validation.


The iteration mindset transformed how kids work. Version 1.0 is never final. Launch ugly but functional. Get feedback. Improve. Launch 2.0. Carlos's reading corner started as just pillows in a corner. Now it's version 4.0—with booking system, genre sections, and reading recommendations. Each iteration based on user feedback.


The network understanding was crucial. Success isn't individual—it's networked. Who can help? Who needs this? Who has complementary skills? Kids learned to see classmates not as competition but as potential collaborators.


But here's the mindset shift: from "what job will I get?" to "what value will I create?" From "who will hire me?" to "what problems will I solve?" From "what exists?" to "what should exist?"


The micro-business experiments were revealing. Not real businesses, but practice. Sarah "sold" custom bookmarks (for classroom points). She learned about cost, pricing, marketing, customer service. More importantly, she learned about creating something people actually want.

 
 

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